Vibe Posting
Habits, streaks, consistency and the power of compounding
I was catching up with an entrepreneur friend who’s working on something new at lunch yesterday who asked me a disarming question: “who do you admire as a builder or creator – doesn’t have to be in the tech/startup world?”.
Almost instantly, I had a few names in mind - musicians most of them: Charles Aznavour - who I admire so much he’s framed in my living room - Booba, Dr. Dre, Jul (sic). Other names came to my mind: Clint Eastwood, Martin Scorcese, Dave Chappelle, Cristiano Ronaldo, Kobe Bryant- and in the VC space, notably Fred Wilson.
And when I wanted to rationalize what all those people had in common, besides having produced some of my all-time favorite content, I realized that it came down to a very simple trait, yet a very hard one to master : they ship things consistently.
Indeed all of those people are absolute productivity beasts: Aznavour has recorded over 1,200 songs in 9 languages over a 70+ years career ; Booba has put out 12 albums and 5 mixtapes over 25 years (1 album every 1.47 years) ; Dr. Dre - who is famously slow at releasing his own albums - has still produced Snoop Dogg, Eminem, 50 Cent, The Game, Kendrick Lamar or Anderson.Paak in addition to building a headphones brand he sold to Apple for $3bn. Martin Scorcese has directed 25 films over 52 years (1 film every 2.08 years) while Clint Eastwood has directed 38 films over 48 years (1 film every 1.26 years). Chappelle is still on the road every single day practicing crowd work and writing new comedy lines in between tours and specials. Cristiano Ronaldo and Kobe Bryant (RIP) are known for their “hardest worker in the locker room” ethics, which their stats revealed. And of course Jul, with 24 studio albums and 10 mixtapes in 11 years, or an astonishing 3.09 albums per year (o/w 42x platinum, 3x diamond).
Of course, not everything these people ship is of equal quality - but they consistently practice their craft and make it a habit of putting out new work. While doing this, they increase their probability of having a hit or making a success.
And that’s the thing with streaks: the magic isn’t just in showing up - it’s in what showing up does to you over time. The act of doing the thing regularly, even when you don’t feel like it, lowers the activation cost. It normalizes the creative process. Each output becomes less precious, less perfect, more real. Habits compound not just in volume, but in depth: each new song, sketch, post, or pitch stands on the shoulders of all the previous ones. Over time, the delta between those who ship and those who wait becomes immeasurable - not because the former are better, but because they’re in motion. And motion compounds: more practice x more shots taken = more hits and better ones too.
And then there’s one I left out: Fred Wilson. For 16 years, Fred posted a note every day on his legendary blog AVC.com. He even wrote about the power of streaks, here or there for instance, and some data nerd has even put together an analysis of why AVC is a goldmine for investors, from early mentions of bitcoin and ethereum in Fred’s daily posts to tech trends and VC dynamics. Writing and committing to posting every day led him to explore more topics, to get a deeper insight into things, and surely did not impair his investing capacity, rather the opposite.
If you’re a reader of Chasing Paper, you know that posts are usually infrequent. Come to think of it, it’s not that I lack topics to tackle, in fact I have an iPhone note full of topics I’d like to write about. The truth is, I have a hard time getting started. Not because I don’t care - but because I care too much. I want each post to be researched, referenced, edited, layered. And with everything else going on - work, raising a fund AND baby twins, sleep (or lack thereof) - it’s hard to justify spending 3–5 hours polishing a 13-minute read that maybe 247 people will skim while half-watching Netflix.
But lately I’ve been thinking: these are the days of vibe coding. Of frictionless creation. Of pushing before you’re ready. So I’m gonna try vibe posting. Not in a reckless “tweetstorm and ghost” or “PSG won the Champions League. Here’s what it taught me about B2B sales ” kind of way but in a “write more, think out loud, don’t overthink it” spirit. Getting thoughts off my head. As frequently as possible. Right here. It might be raw. It might be GenAI-assisted. It might not be what you’re used to. But it’ll be real. Buckle up!